B2C · Bangalore · Since Nov 2023
Puppy retail
Rebuilt Google Ads architecture, introduced search-term discipline, call-based measurement and WhatsApp nurture.
₹5L → ₹20L+ / month gross margin · peak ₹30L+
Marketing & Growth Consultant
I don't just scale ads. I fix the machine.
I scale businesses with paid media, data and process — not ads alone. Based in India, working remotely and globally.
Available for select long-term engagements.
The operating principle
“Marketing gets the credit.
Process does the work.”
My role
Find the constraint. Fix the system around acquisition. Then scale what actually works.
₹12Cr → ₹68CrSolar client annual revenue
₹5L → ₹20L+Monthly puppy-retail gross margin
−70%Real-estate CPL improvement
90%+Salon slots kept filling
How I work
Don't give me the problem
you think you have.
I'll look for the problem underneath it. Sometimes it's the ads. Sometimes it's the funnel, sales process, tracking, inventory or economics around the ads.
Assess everything.
Find the leak.
Fix the machine.
Scale profitably.
01
Assess everything
Sales, marketing, CAC, costs, funnel, tracking and process — from the ad account to the closing call.
02
Find the leak
Identify where money, leads, time or demand are being lost and why growth has stalled.
03
Fix the machine
Campaign architecture, nurture, CRM, creative direction, sales process or operational bottlenecks.
04
Scale profitably
Efficiency before expansion. If ₹100 produces ₹500, first ask whether ₹500 can be produced for less.
Interactive diagnostic
Where is the leak?
Pick the symptom that sounds closest to your business. This isn't a replacement for an audit — it's a quick way to see how I think about the problem.
LIKELY LEAK
The account may not be the real problem.
Before increasing spend, I would look at campaign structure, conversion tracking, creative/offer fit and the path from click to customer.
Likely starting point: Account / marketing audit
Proof of work
Results, not claims.
Hands-on engagements across B2C, B2B and B2G. Numbers come from client business and advertising data; some engagements are anonymised.
B2C · B2B · B2G · Odisha
Solar company
Combined paid acquisition with sales restructuring, vendor systems, CRM/ERP and stock-aware campaign pacing.
₹12Cr → ₹68Cr annual revenue
Real estate · Bhubaneswar
Lead-generation optimisation
Progressive funnel, audience and destination testing, CRM nurture and brand-led demand building.
₹900 → ₹150–250 CPL range
Multi-location · UAE + Qatar
Salon growth
Capacity-led demand planning, offer design and channel allocation instead of simply maximising media spend.
AED 30–35K → ~9.5K monthly spend · 90%+ slots
5-star hospitality · Odisha
Hospitality acquisition
Built a campaign matrix across lead generation, WhatsApp, traffic, awareness, packages, F&B and events — then fed performance back into content planning.
2,886 leads @ ~₹35 CPL
Complete case studies
The full portfolio has the numbers, process and proof behind these results.
What I bring
More than media buying.
Paid media is the engine I know deeply. The value is in understanding what happens before and after the click.
Customer acquisition
Meta, Google, Amazon and TikTok; lead generation, traffic, messaging, search and multi-location acquisition.
Performance & data
CAC, CPL, ROAS, conversion paths, attribution, reporting, budget decisions and data-led optimisation.
Growth systems
Lead nurture, CRM/ERP, WhatsApp automation, sales-team structure, vendor systems and process improvement.
Funnel & conversion
Landing pages, tracking, offer-to-funnel fit, creative direction and closing-process diagnosis.
Strategic direction
Diagnose the actual business constraint and decide whether the answer is more marketing, better marketing or something else.
Execution with teams
I work directly or alongside internal teams — strategy, decisions and accountability without unnecessary layers.
Industries I've grown
Real estateHospitalitySolarD2CPet retailSalons & haircareEd-techRestaurantsQuick commerceInterior designShared office spaceSupermarkets
Proof of craft
I don't hide behind pretty dashboards.
Performance marketing is half strategy and half proving what happened and what should happen next.
A real monthly report I produced
Every number should lead to a decision.
A July 2026 solar lead-generation report didn't stop at leads and CPL. It broke performance down by DISCOM territory, separated lead generation, hiring and awareness objectives, and ended with a data-backed August budget recommendation.
Ask for the full report ↗SolarMaxo · Meta Ads · 1–24 July 2026
960solar leads
₹27.59–42.02CPL range
384conversations
1,37,917engagements @ ₹0.02
Next decision: ₹1.44L/month recommendation across four territories to target 160 leads/day, with awareness consolidated separately.
Full portfolio
The concise version is here. The PDF has the full picture.
Capabilities, industries, case studies, proof of craft and how I work — designed to be easy to share with founders, marketing heads and decision-makers.
Selective by design
Have a growth problem you can't quite diagnose?
Tell me what is happening inside the business. I'll review the context first. If there is a fit, I'll reach out with a discovery-call link.